Target's Boycott Is Over. But is it really?

By now you've probably heard: the year-long Target boycott, sparked by the retail giant's rollback of its diversity, equity, and inclusion commitments, has officially wound down. 

And now everyone's asking; so, can we go back? We'd like to offer a different question:

Why would you want to?

Look, we're not here to debate corporate politics. What we are here to do is make a simple, honest case: in the time you spent avoiding Target, something better was right in front of you. Small businesses like ours. And now that the spotlight is fading on the boycott, we think it's worth asking whether the habits you built during that time are actually worth keeping.

Here's the uncomfortable truth that stores like Target have policies and those get change when political wind shifts. Target spent years loudly championing inclusive hiring, investing in DEI and building community trust. Then, when federal pressure arrived, those commitments quietly went on pause — and no amount of boycotting fully reversed them.

That is part of being a publicly traded company with thousands of shareholders. The bottom line will always, eventually, win. 

When you shop with Chaos Candle Company, you know exactly where your money goes and exactly what we stand for — because we're the ones packing your order, answering your DMs at midnight, and sourcing ingredients we'd burn in our own homes. 

There's a reason people who discover small batch candle makers rarely go back to the big box aisle. Once you know the difference in scent throw, burn quality, and wax; the mass-produced stuff doesn't hit anymore. 

Chaos Candle Company isn't just a candle company. We're proof that you can build something small, honest because people choose to support it.

Light something that means something.